Pretty nice article about how "viral" at all the harlem shake was. http://qz.com/67991/you-didnt-make-the-harlem-shake-go-viral...
Oh, "Each video was led by an individual or organization with massive reach – YouTube", yeah, real deep analysis. Much more interesting would be to break down into who posted what videos, who was hyping them on twitter, and so on.
Could the influencers and their actions described in the qz article be spotted by some form of algorithmic analysis? Now that would be interesting.
The first rule of viral marketing club is that you do not talk about viral marketing club.