If they're only going to spend 20 seconds glancing at the response, I want it to be a breadth-first scan of the bolded items rather than a depth-first scan of the first paragraph.
For what it's worth, every management team I've worked under in the past decade of software development has loved it. I feel "uncool" for typing this here, but maybe it'll help someone to try the same approach (in addition to the great revising steps listed in the article).