How To Use Social Media To Effectively Destroy Your Business

That article reminds me of a joke that Gerald Ratner -a CEO of a, then successful, British jewellery company- made as a speech at a private function:

We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?", I say, "because it's total crap."

At the time, the guests laughed. But almost immediately, the press got hold of it and the general public seemed to be furious; so much so that the company nearly collapsed.

http://en.wikipedia.org/wiki/Gerald_Ratner

This is about the Kitchen Nightmares meme this week, to which I would reply that the business is not yet destroyed. In fact, they are pivoting in response to the attention:

http://radaronline.com/exclusives/2013/05/kitchen-nightmares...

I wouldn't be surprised if Ramsay returns there for even bigger ratings.

This is either a masterful troll by the TV participants, or strong mental illness. Maybe both.

I'm not interested in watching psycho meltdowns as entertainment.

Leave it to a self-proclaimed "SEO and marketing" expert to pick an easy target. Who has this much time to write this kind of article? Someone without actual work to do.

There's no such thing as bad publicity!

Wrong.