Hacker News Reader

Tumblr is ad inventory for Yahoo. Specifically, mobile ad inventory -- most of Tumblr's revenue comes from mobile ads. Mobile is a huge area of growth that Yahoo is anxious to stay on top of. They don't need Tumblr's audience to go anywhere other than Tumblr, and if they're smart they won't even try.

View on HN

Just redirect the money hose to their own bucket. :)

It's a bit more than that. Tumblr will decline if they just view it as a turn-key solution.

>It's a bit more than that. Tumblr will decline if they just view it as a turn-key solution.

Yes, because they can find the billion offered elsewhere, right?

I call BS. Tumblr would accept even if Yahoo wants to turn it into Zombo.com.

I read that sentence differently: Not "Tumbler will decline the offer", but "Tumbler (the platform) will decline in usage, just like geocities did"

A, ok then. Didn't think of that interpretation.

Reply on news.ycombinator.com