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Negative examples can sometimes be the best examples. :)

Sure. An example of a gamble that is a little better is "Capitalisation Titles" (at least we have this in Brazil). You pay a fixed monthly fee and participate in some type of raffle with good prizes. In the end of the period, the bank gives all your money back with monetary correction.

In other words: a lottery that you at least have your money back.

Well for him it was an investment, because he was writing this article and it formed the basis thereof. So for him the expected reward of (monetary return + pleasure of playing) was bolstered by (increase in value of the resultant article by having a physical illustration).

Sure why not, better return then a lot of stocks I bet on. (err invested in)