Of course it was all a scam to raise prices. When I can get a TB of month of download on a server for $20, that tells me they planned on overcharging massively.
Consumer broadband pricing has a lot more to do with last mile costs than in a datacenter.
True, but last miles costs are primarily fixed, not marginal.
And, in many places, come with established infrastructure or at least predictable project models.
Not much risk involved.
last mile costs are low. less than the cost of a single month of subscriber broadband.