Cards Against Humanity has made more than $12 million
chicagogrid.com
chicagogrid.com
What they say on the tin is true -- you feel like a horrible person when you play the game, which is extremely cathartic.
Hell, they even did a pay what you want for a small package of Christmas themed cards and pretty sure they pulled a 70k profit from that maneuver, despite ~25% percent paying $0.
Their average credit card fee was $0.43 per transaction. Ouch!
For example, a visa/mastercard might be able to kick back 1~2% for cashback. American Express might be able to go 2~3%.
This is also why a lot of places don't accept Amex, the fees are higher and from the vendor's perspective they offer nothing in return.
PS - The whole credit card system is too expensive, and inefficient, but that's what happens when three or four companies run the whole game.
I still need to add the other side benefits like warranties and the like, though, where the AmEx is generally better.
I end up getting about one "small grocery trip" free per month because of that.
It was not uncommon for me to receive several thousand dollars of Home Depot and other gift cards per year.
This also makes me wonder what kind of deal Costco have... Since i doubt they bend to those things easily.
Salaries and Wages 7,468,743
Outside Contract Services 1,791,275
Internet Hosting 1,309,591
Other Operating Expenses 1,010,273
Bank Fees 945,190
That is not the cost structure I expected. I thought the balance would be more on Internet Hosting. What are those ~10 million of salaries, contracts and other operating expenses? Besides, their expenses were 15 million and income 30 million, do they need more money?100 employees is too many? (70k per person)
* that 140k and 70k include things like healthcare and benefits too, I bet.
Have you considered many of them that are on the payroll might have other jobs and so the volume is to make up for the fact that they're not all 40+ hours full time? I think this is much more complicated than we could first expect
I thought you were quoting the accounts of Cards Against Humanity - 1mm usd on Internet hosting seemed a bit much.
I'd suggest calling it "Disney against Humanity" - but then again I used to work in animation, maybe I'm bitter.
On the other hand, I'm normally the one to introduce groups to Apples To Apples. Those who claim this more tame version of the concept isn't fun are missing the real joy - how a limited set of choices forces surreality, playing for the person, and twisted readings of the cards.
Of course, if you're playing any of these as straight-up "this one wins", you are missing the incredible joy of "hamburgers smell, but only the bad ones are fragrant. Hilter probably was fragrant, but I doubt anyone lived to tell the tale. My birthday, however, boy was that fragrant...". The verdict slow-descriptive-reveal as the judge is the real art, and where you learn the most about people
As for the advanced judging concept, it is exactly the same as the original, right up until the judge makes a decision:
1. Judge plays the question card. They can do this however they like
2. players pick and play a card in secret from their hand, placing it face-down
3. Judge shuffles the pile a little, to make sure they don't know who played what
4. Judge views the cards
Original Apples to apples rules strict reading:
5. Judge reveals all the cards played
6. Judge announces that one is the winner
7. player who played it gets the question card as a point
Theatrical version:
The judge, in any order they like, describes why some cards are discarded, and others stay in the running:
A: ' "My first car" and "football" are weak compared to "cheese" and "the French revolution" '
B: 'I hated "My First car", so it's not that one!'
C: 'Hah, you canny bastard who played this, I can never resist "cheese" ' [1]
C: ' ewwwwww, not that kind of "cheese" pulls disgusted face ' other players laugh. One groans. Another doesn't get it
The game is about words, descriptions, and events. To just say the word on the card seems... so out of character? (Plus, the original box art featured a greek/roman character, so pretend you're a philosopher if you like, or a mad emperor :P)
[1] The actual classic amongst my friends is any that are physics related, due to being post-grads
It's not about the ruleset so much as the players' attitudes.
There's a way to play Apples to Apples that's as a card game. You deal the cards, flip a topic, everyone puts up, the judge reveals the cards and picks a winner. It's pretty boring unless the cards themselves are hilariously lewd, hence CAH. (And I've played rounds of CAH this way that were just as boring.)
There's another way to play it, more like a role-playing game with the cards as a prop. The judging is a discursive experience played with the whole group. When the cards are revealed, due attention must be given to each one. "Fuzzy like teenagers. Fuzzy like... The Clinton administration? Fuzzy like herding cats, okay. Fuzzy like... Dinosaurs." Once all the cards are on the table, the judging begins. Unlike in the card game version, the cards which aren't relevant must be dealt with explicitly, and audience participation is encouraged.
"Dinosaurs just aren't fuzzy."
"What about pterodactyls?"
"Yeah, birds are technically dinosaurs."
"Okay, but birds aren't fuzzy, they're fluffy."
"Maybe it's fuzzy on the inside. Like dinosaurs have nice personalities."
If I'm hawking my own card, that's minus points. Or is that not my card, and I'm trying to sandbag it with praise? Complex interpersonal dynamics meet linguistics as every judge's turn becomes a little game to itself. And just wait until cards start to turn up that tie into previous rounds...
It requires the players be engaged and committed to playing with each other, rather than with the cards, but it's hopefully obvious how that's fun in a way that has little or nothing to do with the content of the cards themselves. So nothing against CAH or other forks, but people who think CAH is fun where A2A isn't probably don't understand what makes the concept fun in the first place.
http://www.crowdfundinsider.com/2013/05/15415-ranked-31-mill...
http://www.boardgamegeek.com/forum/915012/kickstarter/genera...
The Cards Against Humanity guys are leaving money on the table. Who's going to pick it up?
Not to mention it is illegal or near illegal in a lot of locations (e.g. UK).
Unless it is an app making light of the holocaust then you aren't really comparing like with like.
Apart from the usual nutter MPs (the usual rent a quote mob) there is no real problem with that game.
We launched our little meta-board gaming company at http://susd.pretend-money.com a little over 1.5 months ago. And we're already profitable!
We made a conscious decision to forego taking money from advertisers/investors, and even dodged a pre-launch acquihire offer, in an attempt to create something that's 100% our vision (unless YC wanted to fund us.) Our plan is to grow slowly, keep up the quality, and use the money that we're making from the show/blog/podcast to fund even more ambitious community/tech projects.
AND!
Board Games are Big Business!
Board/card/traditional gaming (whatever you want to call it) has been exploding in America over the last 10 years or so. It taps into that primal need for people to sit around together and ACTUALLY interact with each other.
We're in a bit of a "Golden Age of Board Gaming". Quinns gave a hilarious talk on the subject: http://susd.pretend-money.com/videos/v/board-game-golden-age...
I would love to see what the Quinns and Paul think of Machine Of Death, a similarly mega-funded card game Kickstarter (http://www.kickstarter.com/projects/1234131468/machine-of-de...) when it arrives.
We're "profitable". We're really happy with how the new site turned out. Having enough to keep the lights on an pay some friends to help out with the writing after only a month is a huge accomplishment.
I'm pretty curious about MoD too! We'll see what happens.
I'm just trying to figure out if you guys make them or just talk about them. :) Either way, a lot of great content on there.
I've been playing with technology surrounding gaming for the last three years or so(and gaming since I was little) so it was natural for us all to team up and build something together.
There's a brewpub local to me that has CAH nights.
I won't even repeat many of them here for fear of getting shadow banned.
We had about 10 players, I read the card. _____. High five bro. Players played what they thought was funny. One person put down the card, "Battlefield amputation"
I read it, deadpan. "Battlefield amputation. High five bro.".... And in the course of 5 seconds, we all just realized how wrong that was. One lady laughed for a good 5 minutes for that card response.
This is the juvenile dorm room version (which makes sense, as that's what they created it for in the first place).
Most of the people I've played with are Jews, and the presence of cards like "Auschwitz" and "Nazis" isn't a problem. The game is only really unplayable for people who take themselves too seriously.
Though I admit, I don't actually think the OP's comment was even that bad (like I said, it sounded more like just a jab at the 'white male' creators); but I do see this general trend that I'm talking about a lot, so I figured it might be helpful to bring it up.
As it stands, if you're not a gamer, aware of internet culture or you don't find tragedies hilarious, you may have a hard time finding enjoyment from it.
I swing back and forth on which one I like better. Cards Against Humanity is fun because it lets you come out and say truly horrible things. Apples to Apples is fun because it lets you imply truly horrible things in really creative ways.
At its best (read: I am indeed a horrible person), either one is like drawing a smiley face on Hitler.
To each their own, but this is precisely why I hate Cards Against Humanity. It ruins the joke by being too blunt and predictable.
It's a real shame too. It will go out of style in a year or two and, gasp, maybe these people will have to get real jobs or start a real company! Assholes.
Their response basically dismissed us out of hand and included warnings regarding violating their copyright or using their name. I've never received such a reply to a very friendly partnership proposal.
Do I have your permission to make some crappy Cards Against Humanity thing like an app?
Cards Against Humanity is available under a BY-NC-SA 2.0 Creative Commons license. That means you can use our content to make whatever, but you have to give us credit, you can’t profit from the use of our content (this means ad revenue is not allowed), and you have to share whatever you make in the same way we share it (this means you can’t submit our content to any app store). We own the name “Cards Against Humanity,” so you have to call your crappy thing something else.
PS: If anyone offered to help me "build my brand" on a CC project, I'd tell them to sod off too. No offense.
Here's an idea: go build your own brand!
Me and a buddy of mine are really big CAH fans, and we had been playing on a set of cards that he printed and cut at that point. We had also been meaning to start a project together, so to test the waters, we started working on a digital version of CAH that would be open sourced and could be freely enjoyed by everyone.
I made the wise decision to reach out and get their blessing before we really began working on it, and one of the founders replied in short order, essentially telling us that we couldn't go ahead with our project because they wanted to control what was released. It's been a while since the correspondence happened, so please excuse my memory, but it was something to that effect.
However, they were very courteous and concise the entire time, and were not even close to being rude. So I find your account a bit hard to believe.
Also, you were expecting something other than vulgarity from the founders of a game like that? They have a brand to uphold, after all. I don't think it's necessary to be rude, but that's precisely in line with their entire "brand voice".
It's a real shame too. It will go out of style in a year or two and, gasp, maybe these people will have to get real jobs or start a real company! Assholes.
With a grudge like that, who's the one full of themselves now? They didn't follow the standard business song and dance. So what? Who cares? I'd might even say "good on them" if I knew the full situation.
start a real company
Yeah! Their product isn't ruthless data harvesting. What are they, babies?
Quote: 'And it’s dawning on them that they’re doing something impressive. “We’re doing a lot of stuff that no one has done before,” Hantoot reflects. “I do think we’re sort of proof that if you streamlined your business enough, you could do a big thing with a few people.”'
i.e. perfect for parents =)
It's also a great way to judge if you'll get along with someone.
love it when a business professor analyzes why something like this game is so successful
Also, it'll probably happen in the Midwest. Chicago, Austin, Madison, and Minneapolis are among the cities to watch.
VC-istan is a certain social hierarchy and its surrounding ecosystem. It's a certain game that is played where engineering, design, culture, and even human decency take a backseat to marketing and rent-seeking and ridiculous careerism (like technical pivots that make no engineering sense but support some flavor-of-the-month CTO protege's career goals).
I don't hate every VC-funded company, obviously. Who knows, in ten years I could be running one. I hate the VC darlings with unethical management and, for that, I only find the VCs to be indirectly responsible by being bad judges of character. (Then again, considering some of the companies I worked for, I don't think I'm a great judge of character either.)
However, I don't agree that any of these new models are generalizable and will take over the traditional model. VCs did not replace small business loans or Wall Street capitalization. They are an alternative path or sometimes a different step on the same path. The traditional model will contine to exist where it already does, and the new models will have to carve out new niches.