This is not as self-evident as the author believes.
1. Having taught a great many college level physics students, they have trouble grasping this.
2. More importantly, there's a reason people pursued the theory of the aether for so long -- you have to actually do the fucking experiments to show that there's no absolute reference frame you could be said to be moving in. Thinking that you can deduce physical facts about the universe a priori is the opposite of science.
e: Suddenly remembered a Feynman bit from Lectures where he talks about exactly the attitude of treating this is somehow obvious: http://www.sciencechatforum.com/viewtopic.php?f=10&t=207...