Great Ideas Aren't Worth Much Without Great Execution Behind Them

I really like this article. However, I can't help but disagree with the line "Find an exploit in a saturated market that can’t be copied". Surely almost any software idea which isn't too complex can be copied?

This is the main fear I have when prototyping new ideas. If it is a success, then surely the larger, more resourced competition will simply assimilate it into their own product.

This argument is self-contradictory. You yourself say "Make sure that your needle is something that brings massive value to the lives of your potential users and most importantly." What is the "needle" you're referring to if not an idea?

An entrepreneur can ace everything you list in this post but if he's working on a bad idea he'll still fail. The best you can say from what you've written is "if you start out without a good idea, maybe you can iterate yourself into one. Maybe."

And there is a big difference between something being "not salable" and "not valuable". I can't sell my right arm but it's still pretty darn crucial to me.

Agree Ziko, was a bit too strong of an exaggeration so I changed the title to be less black and white. Thanks for pointing that out!

My point is that, I personally have had a lot of great ideas, but just the simple idea alone is what has brought me success in the small things I've done. It's both idea and execution of the idea working together that bring great things.

Really appreciate your thoughts!

A good idea is just as important as its execution.

I know the author is going for a massive exaggeration with the statement "Ideas are worth nothing" but it's simply not true.

Ideas might be worthless, but insights are very valuable. The insight has to come before the idea, the idea stems from it.