Google Versus Others

I fail to see how is this different from other big players: Facebook, Micrsoft, Amazon, or even Holy Apple: each wants a piece of the action, and each is prepared to fight for it to the best of their abilities.

Apple used to sell PC's. It now also sells smartphones, tablets, music, movies, e-books, and cloud services. Apple too has entered existing markets and has crushed (or tried to crush) smaller competitors when it served its interests.

There's nothing wrong with this, just please spare us the condescending tone. Google does some great things, Google does some shitty things, just like everybody else (and Apple).

Still, Google has pioneered a lot of concepts, some failed, some we take for granted now, while others are invisible to most people as they are too technical.

For instance: search was not new but better because PageRank was new.