How many "little bugs" has Google squished with their Search? Granted they didn't get sued by DOJ because they were smarter (Google's Lobbying Budget: $25 Million During FTC Probe - http://thenextweb.com/google/2013/01/04/google-spend-25-mill... ) than Microsoft but with a 70% online market share they can destroy virtually any business or niche they want to.

All the extra stuff you see on Google Search now was done by other companies and most were destroyed during Search updates for having "spammy and shallow content." If you ask Google why the clutter? The answer is something like "Because users love that content...blah blah" But users hated it when others did it and Google didn't make money on it. Of course.