After Manning and some other fun, the military is not really a fan of this happening, but realizes that it would provide an excellent way to identify seditious elements who don't have other channels to work out their moral dilemmas (or just their annoyance at being an expendable cog in the bureaucracy).
MilInTheMiddle proxy rewrites the page, replaces just that link with one that is under their control, then waits. People outside the military see the normal link, but a kid in Iraqistan sees the honeypot. When s/he sends secrets to the New Yorker (it's not even the NYT), the operator has a lead not only on what information may be flowing to the media, but is able to stop it and investigate the sender.
The same case could be made for financial institutions, government agencies, people in foreign countries with national firewalls, etc.
The only reason I'm not particularly concerned about this is that I strongly suspect that a) the organizations don't really have their sh*t together enough to do this in a fashion that wouldn't create immense blowback when (not if) discovered, and b) there are easier methods to get similar information already in place.