Ask HN: How do I stop my form emails from ending up in spam?
My startup uses SendGrid, and about 20% of our form emails end up in spam. This number has been getting higher lately, and is worryingly high. Any way to counteract this?
If a user marks you as spam, unsubscribe them from the email.
Make sure your content is interesting enough for readers to actually read it and possibly respond. If it is not, you may want to spend some time rewriting it and adjusting the copywriting
You may want to adjust the times you send out the information. If you're sending email in response to signups you may want to send it around half an hour after signup. Try to time it for when users will actually read it (so usually non-Monday or Friday weekdays)
Always make sure to have a one-click unsubscribe button in a fairly obvious location. If a user wants to unsubscribe they are likely to hit spam if they can't find the unsubscribe link.
You can give users whitelist instructions, although frankly I don't know how effective this is.
Your email going to spam is a very difficult problem to solve unfortunately. Most companies will use warmed-up ip addresses, as cold ip addresses can easily end up with a bad reputation and be sent to spam.
I've also known companies to unsubscribe users who haven't read an email for a few weeks (at least 3-7 unread emails).
Also for Hotmail you should check out this: https://support.msn.com/eform.aspx?productKey=edfsjmrpp&...