Despite not updating Google Voice for HiDPI for what felt like an inexcusably long time, one thing they almost always do right is serve retina stuff whenever and wherever possible (which was probably aided internally a bit by the release of the pixel).
Anyone making graphics-intensive sites (maps, photos, landing pages, etc) that isn't serving @2X versions is now officially Doing It Wrong. The retina iPad has been out for ages, and we now have a sub-$1500 laptop (and of course all of the high-end Apple stuff) on which all of this low-res stuff makes your brand and product look like crap. Seriously, it's not that hard.