You'll put SW into people's hands almost immediately, get to work through the business implications of what you're building, and more. We also hope that this becomes seriously lucrative for the intern(s) over the course of the next year.
Also keep in mind that this is an experiment, in many ways. We haven't tried this before, and we don't know anyone else who has, either. It's a relatively risky internship in that sense, but one with pretty significant upside potential, too.