We'll find out today if 9 weeks is enough... Odds are, we've screwed up enough of the app that very few people make it all the way down the funnel to the revenue layer.
With learning as our goal, though, we'll have a super successful day today, vs. continuing to build features that may or may not matter.
I'll definitely do a follow up post :)
I am curious about the learning part. Did you setup a list of questions and how do you plan to get the answers? Did you guys define "success" for today/this week in terms of what you want to learn?
Update... so far, no sales. But we have a queue of trial recommendations to fulfill, which we expect is a prerequisite to people paying us.
If we can't get people to pay up front, we'll switch to allowing them to upgrade, but not billing them until X days after signing up.
Whatever it takes to ethically maximize conversion-to-paid ratio.