Normally I'd just upvote, but I figured it's worth a comment to second this. It's always good to see the 'launch' article, but it feels a bit more promotional than informative. I'd like to see a post-launch with some of the gory details.

It'd also be good to see some detailed predictions about what they think is going to happen. There's nothing like pen and paper to close the predictive feedback loop.

Edit: And of course, good luck to the folks at Cladwell!