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Announced at some no-name conference which just happens to be the day before Google I/O. This is just a marketing attempt to get their name in the news when the wave of Google stuff comes out. They like to do this for Apple too, though I never quite understand the point.

Stay classy Microsoft.

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To be fair, Apple (and I'm sure Google) does this too. There is no doubt in my mind that Apple is going to announce a milestone of it's own tomorrow[0], a day that just happens to be the day of the Google I/O keynote.

[0] https://www.apple.com/itunes/50-billion-app-countdown/

Apple has done this before announcements (software updates usually) but not regarding iTunes app sales milestones. I'm of the mind that it is a coincidence.

Google's done the same as well after Apple events such as them announcing they would drop h.264 for Chrome which never came to fruition.

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