What a load of shit. I was actually considering checking this guy's stuff out until you posted that.
It's a well-used sales line: You've got somebody on the hook- they obviously think it's important or they wouldn't be looking at the book. They also obviously don't have what you're selling, so they wouldn't know any better. Then, make an argument (emotional if possible) as to why they need this. Presto: sale. And perhaps guru status.
I imagine this works for similar "my life would be better if only..." sales. Penis enhancers come to mind.
I think the OP's workout is a great place to start. The only caveat is that you want to go through the routine several times as you get proficient. The exercises are part of the "core" exercises that serious athletes are doing. If you stick with it you can add yoga, bosu, and medicine balls to the mix to work on your stabilizing muscles. You can add dumbells and barbell exercises too. I added "core" to my workouts about a year ago and am please.