You really want to have the water screen projection, which douses the road with water, as the last line of defence. Water on the road is likely to make it far more difficult to stop a large truck like that. Having it earlier could actually be detrimental to their stopping ability[1].
We're also assuming the unexpected water doesn't cause additional accidents from all the other vehicles. A wall of water could provoke some quite irrational reactions. I drive that road on a fairly common basis and even a small accident there could well result in an expensive pile-up.
[1]: Conjecture
Yeah, nobody likes reading, and even when they do, they assume that they can disregard the signs if they have a good reason - such as, they reaaaally want to.
At some point you have to accept this, do some A/B testing and find the way to actually get people's attention. For instance, a WET PAINT sign will be ignored. But "This paint was wet at 8:32 AM, please do not touch til after noon" might be more effective.
A sign on the printer that just says it's broken will be blithely ignored. But if you cover it with a sheet, and the sign says "Printer out of order on May 10th, tech has been notified", that's a lot tougher to miss.
The burden of communication is on the communicator, not the recipient, so if the sign's not working, get better at making signs.
@placards: i figured i spelled that wrong, thanks
In the long term, though, you're most likely right; truck drivers will have to find new careers. However, said legislation combined with what I believe will be slow adoption due to high cost should give truck drivers a decade or two to migrate to other jobs.
It doesn't really matter what they're shipping - a truckload of TVs is nice, but even a truckload of sh*t is valuable enough to make it worthwhile.
I thought the stop sign was only visible because of the dark background (i.e. moderately lit tunnel) behind it?
My first thought was similar - it needs to be seen sooner - but I presume that even some braking before slamming into concrete is better than none.
A better idea might be a low bar that causes the truck damage well before they reach the tunnel. Only issue is how to make it safe and very obvious it's done the truck damage?
One one hand, they're already ignoring signs. On the other hand, a sign that says "ALL TRUCKS go this way" might get a better, or at least different, response from "YOU are too tall".
The video shows why the stop-signs may be ineffective:
https://www.youtube.com/watch?feature=player_embedded&v=...
They use the blinking not only for critical messages ("STOP") but also for unimportant stuff ("slow down"). The boy who cried wolf...
Obviously, this only works because there is enough time after the last exit to block the tunnel before the truck reaches it.