Since we are primarily using it for dynamic code generation, I haven't done much benchmarking against LuaJIT directly. Instead, we have compared it C by implementing a few of the language benchmarks (nbody and fannkuchredux, performance is normally within 5% of C), and comparing it against ATLAS, which implements BLAS routines by autotuning x86 assembly. In the case of ATLAS, we're 20% slower, but we are comparing auto-tuned Terra and auto-tuned x86 assembly.
Small note, the BF description on the website does go on to implement the '[' and ']' operators below. I just left them out of the initial code so it was easier to grok what was going on. The full implementation is at (https://github.com/zdevito/terra/blob/master/tests/bf.t).