Announcing Lighting w/ actionable, contextual and analytical DB

Would love people's feedback on this. Just launched this less than a few hours ago. The message I am trying to get across may not be clear (feedback appreciated).

In the end, Lightning is a cloud based development platform that offers a different approach to standard databases. Each entry is an object. Like in the real world, an object can be actionable (like "reading" a book), is contextual (like reading the "French" book because I speak French), and has built in analytics for the different actions I perform.

The point is to simplify content creation and analytic creation. But at the same time tying it all to a user account so that the content is better targeted for users, a win for everyone.

a better punch line would help, because the description is great. but too long.