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Google knows about this and supposedly fixed that. But clustering reduces choices, increasing ad clicks and forcing companies to advertise (because they are not receiving that traffic.)

(Downvote if you will but I doubt Google's intentions these days and their earnings are through the roof, even as PPC goes down.)

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Google's value will always be search > PPC. Clustering reduces the diversity of the internet in general and this is a much larger negative for Google imo.

and this is a much larger negative for Google imo.

Eventually. Doesn't mean that Google isn't doing it believing they're controlling the negative effects or doing it "just a bit" this time and a bit more that quarter.

Diversity on Google is largely gone on transactional search, big brands rule both the ads and organic search. This is responsible, IMO, for Google at almost $900/share but will eventually ruin Google. They got too greedy and people will eventually bypass them and go directly to the brands Google promoted for short term cash.

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