My point is that the OP is looking for examples of real businesses telling real stories. In the story I linked, PoF is selling the same old "I fell out of bed into a pile of money" tale.
A few choice quotes from the first few paragraphs:
He developed software for his online dating site, Plenty of Fish, that operates almost completely on autopilot, leaving Mr. Frind plenty of free time. On average, he puts in about a 10-hour workweek.
Mr. Frind built the Plenty of Fish Web site in 2003 as nothing more than an exercise to help teach himself a new programming language, ASP.NET.
No mention of long hours promoting, begging users to sign up, tracking down weird bugs, or all the actual work that goes into building a business. Just a quick rundown of how easy it is to whip up a shitty website and become a millionaire overnight.