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With all due respect that's a long time to use GA without understanding how it works. Here's a good article by Google's GA evangelist I would highly recommend to everybody in this thread who are throwing out anecdotes.

http://cutroni.com/blog/2012/02/29/understanding-google-anal...

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Thanks, I think what most people, including adventured, do is to make an assumption about GA and then forge ahead without ever checking it. The link you posted was very illuminating.

Personally, this stresses the importance of measuring events or interactions rather than time on a page. It would be nice to have both but if given the choice, I'd rather have event/interaction data.

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