You ossified wank rag.
:-)
[Obligatory smiley face so you don't think I actually hate you. I do, obviously, but the emoticon might sooth your fucking soul.]
What makes the article weaker is that the author goes off topic and criticizes the institutions over unrelated matters - "Daily Fail" wallows in lameness.
Simply put, in this instance it is acceptable to explain the joke because a large percentage of people are pathetic fuckwads.
And defending the Daily Mail newspaper to top it all (they are a poisonous bunch of scumbags in case any non-UK people don't know it).
I think the idea was to start a conversation. A conversation about why so many companies are thrusting these stupid apps on you. The idea was most certainly not to start a conversation about swearing, which is what 90% of the comments seem to be about.
That one got a chuckle out of me.
http://www.theonion.com/video/sony-releases-new-stupid-piece...
Apparently not.