Hong Kong Flu (1968–1969), "killed an estimated one million people worldwide." http://en.wikipedia.org/wiki/Influenza_pandemic#Hong_Kong_Fl...
Asian Flu (1957–1958), "Estimates of worldwide deaths vary widely depending on source, ranging from 1 million to 4 million." http://en.wikipedia.org/wiki/Influenza_pandemic#Asian_Flu_.2...
Spanish Flu (1918–1920), "It infected 500 million people across the world, including remote Pacific islands and the Arctic, and killed 50 to 100 million of them—3 to 5 percent of the world's population at the time—making it one of the deadliest natural disasters in human history."
"Most influenza outbreaks disproportionately kill juvenile, elderly, or already weakened patients; in contrast the 1918 pandemic killed predominantly previously healthy young adults." http://en.wikipedia.org/wiki/1918_flu_pandemic
That was the big one, and if you talk to your elders they'll remember the first hand stories they heard about it. Few families escaped unscathed, I lost a great-uncle. A repeat would be catastrophic, and efforts to avoid it are not "overhyped", except by the always excitable media. To dismiss such a well documented, in living history threat as being "for the benefit of pharma companies" is beyond blind.