Best case, one of the forks clearly emerges as "the" new primary repo and everybody shifts their focus there. But that doesn't always happen. It's a real problem with the fork-centric model that Github promotes. Of course, one could argue that this state of affairs is still better than the "old way" where forking a project was a very heavyweight process and rarely happened at all. But that doesn't mean the current model couldn't be improved further.
Is this Citizenship idea the right way? I don't know, but - at worst - it's a good discussion to have.