BMW Checkmates Audi

brilliant response! curious to see what audi does next... This one is great as well: http://www.thetalentjungle.com/hospitality_blog/index.php/ar...

This reminds me a lot of those ads that win big awards at the ad agency shows. I am always much more interested in meeting the designers than I am in buying the product.

In this case we have a bunch of people arguing about which ad is more clever, while nobody seems to have anything to say about why I might want to buy either vehicle.

Am I really supposed to put $75,000-$150,000 down for a car, and when somebody asks me why I chose it, say "Their ad made the other company's ad look silly?"

>What do you do if you’re Audi?

Claim BMW is playing the wrong game. Come back with something like: "King me," as an allusion to checkers, and then a quip about choosing Audi being the clear and simple choice.

It's cool that, according to the article, the BMW ad is by a local dealer, in response to Audi's national campaign.

As if anyone bases their purchase of a $100K car on some clever billboard. The amount of money that has been wasted on advertisements in the past century probably surpasses that of the losses the banking sector has incurred in economic crisis in the same century.