I like the overall message of the post, but slightly disagree with the statement that measuring business people is more difficult. It's just different (in terms of criteria and methods) and that's where the difficulties come from. Especially if you aren't the business person.
Agreed. I would actually argue that measuring business people is about 100x easier: revenue, margin and profit are very clear metrics.
Exactly. And even more - for business people is a bit easier to set the goals and deadlines what in case of developers is quite challenging (especially the deadlines).
This author answers his own question--why are engineers valued over business people--when he writes:
>> You can fake business knowledge. You can't fake programming knowledge.