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Comment by MatthewB | Hacker News Reader

Great job! Looking back, you'll see that learning to code was one of the best decisions you made.

One minor thing - it took me about 7-10 seconds to understand what your product is. I should be able to understand within 2 seconds. You should put in big letters towards the top: "Employee Recognition Program" or something a little more sales-y.

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I agree, at first I thought it was a service that taught you how to roll sushi. It wasn't until I read other bits of information spread out on your page that I started to figure it out.

hehe, i also thought that about the sushi...

awesome job! Although can someone else start a company that teaches you how to make sushi...

Haha. Maybe if you come by our office I'll set something up. :)

I thought the same thing about sushi

I thought it was a coffee delivery service. I must have seen a different slide first. Heh.

That's good feedback. Definitely continuing to improve the message.

By the way, great URL. I'm sure you paid a pretty penny for it:)

I actually bought it back in 2006-7. I was working on a local reviews site for a few months before working on Carbonmade, which was my last startup before Uncover.

You made carbonmade? I still have a portfolio on there (http://dangayle.carbonmade.com/). The pricing was too steep for me to pay for the full service though.

RE: url Even in 2006-2007 that domain wouldn't have been cheap. Kudos for sitting on it that long without getting ants in your pants.

Yeah. I was one of the co-founders/CEO for ~4 1/2 years or so. My other co-founders have since moved the company from NYC to Chicago. They're two awesome guys and doing great things.

Since most people scan left-to-right you'd probably be better putting your main headline and signup box on the left and the 'reasons' on the right. Even better would be to make the headline and strapline standalone, because at the moment the hierarchy when the user scans implies they are just relevant to that signup box, not the whole site. Great idea.

Left to right would definitely help!

I'd have to agree as well. The animation introducing "Reason #8" caught my eye (which is cool), but becoming accustomed to that messaging telling me what a company does, had me thinking this was a "learn to roll sushi" service. Took me a while to shake that as I started scanning through the rest.

I got it pretty quick, but it never hurts to test, test, test!

Definitely. Now that we're seeing some traffic. Time to start some 'ol A/B tests.

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