The specifics of the data are not important here. 37s has a real knack for creating a continuous stream of positive buzz using status updates like these in addition to their blog posts. It's less about their average customer rating or whatever increasing by 3% this year, and more about knowing the company is still alive and doing well with a good product and happy customers. What's particularly smart is that, excluding their books, their articles and reports aren't long or comprehensive, but have the minimal amount of information to offer enough value to keep them relevant and in a positive light -- like when you kick your feet periodically in water to stay afloat. It's not easy by any means. I think it's quite clever.