Kind of funny that people are talking about Fitzgerald and the rights to make money off of "Gatsby". He obviously intended to make a living off of the book but it didnt sell well. He was paid less than $2,000 for the book and sold the movie rights for $16,666...which is roughly $200K in today's money.
http://www.marketplace.org/topics/life/money-behind-great-ga...
Too bad the book never got the recognition it deserved in his lifetime.