The Freelancer’s Guide To Recurring Revenue

planscope.io

22 points·toumhi··7 comments

Great post. I have notice a big difference in the attitude of prospective clients since I wrote a book (aimed at my peers). Casually mentioning that I wrote a book on the topic often results in - "what? wow!" type of reaction. Literally no-one else they have spoken would have even thought of writing a book, so it really lifts you up the perceived authority ladder.

That's a great point! I hadn't considered looking at things that way - doing things to teach your "peer" audience can still earn you trust from your "client" audience. I suspect that can work the other way around as well.

After talking with a bunch of people at MicroConf last week, I noticed that a lot of consultants were having a hard time bridging the gap between selling their time and selling products.

Happy to answer any questions.

What would you say is the "minimum viable product" for something like this? I was thinking of writing a book as an intro to project management, but was unsure whether I'd need to do 50 pages or 500.

I don't think the length matters much. Think of it more in terms of how much value you can provide in those pages? If it's 10 pages but makes me $100 more a month then it's a pretty good purchase.

Remember back in grade school when our teachers would require that we write 20 page reports double-spaced?

We all knew that was bullshit, right? Same applies for books.

As long as the amount of value derived from the information outweighs the cost, it's a worthwhile purchase. Don't worry about the length. Write what feels natural, price it accordingly, and slap a 100% moneyback guarantee. If someone doesn't feel it was worth the price, don't take their money.

Thanks! :-)

Reply on news.ycombinator.com