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>> Amazon is great for getting a pricing point of comparison - can't argue with that. In fact Amazon is great if you know exactly what you want to be / for finding the best price. I'd argue it's not the best place to find what you want.

Im not sure I understand your argument: are you saying that amazon mobile suffers from item availability and/or discoverability?

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Primarily discoverability.

For example, if I know I want a new iPod dock - sorting through all of the potential products and processing all of the information associated through each one is a lot of work. Amazon doesn't do a great job of making this process simpler.

Availability is also an issue with clothing in particular.

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