But I am still not in any way assured how this would be different from other content courses.
What is your unfair advantage? Unfortunately, I don't recognize those names you mentioned, so that doesn't really sell me on it. If I'm going to plunk down $11K, I need to know why I am getting a return on my investment.
Best of luck
EDIT: I just saw that the top 4 students will be guaranteed market-rate job placement. That goes a long way to assuage my fears, but still, I'm not quite sure I'd pay $11K for this.
Personally I'm looking for something like this. There are a million ways to learn to code online (without much risk) but there are very few good resources for learning performance marketing. My personal issue is I would not be able to spend 8 weeks away from my wife and kids while also coming up with the cash to feed, shelter, transport me around SF during the program.
I think the idea is solid though. I think the best non-traditional education programs out there need to offer job assistance in order to attract people. At least until there is a paradigm shift away from the high value on traditional education, no matter how useless it is.
Do you have a content-only, online learning option that you would make available at a less expensive price?