> I also think people willingly participate because it's a way to substitute mediocre/subordinate social acceptance for the much more intermittent reward/thrill of genuine work.
The drive to seek "intermittent rewards/thrills" isn't universal. Specifically, in people with naturally low dopamine responsivity[1][2], it's almost non-existent. Within this group, you don't tend to see anyone who enjoys casinos and/or casual-social-mobile games, for example; they experience no dopamine hit from one session, so they aren't drawn to replay.
There's a categorization system of psychological reward profiles, originally derived from MMO play-styles, called the Bartle test (http://www.mud.co.uk/richard/hcds.htm). Of the four Bartle types, people with low dopamine responsivity are almost never "Achievers"--instead tending to focus on the other three. Here's the description of the category:
> Achievers regard points-gathering and rising in levels as their main goal, and all is ultimately subserviant to this. Exploration is necessary only to find new sources of treasure, or improved ways of wringing points from it. Socialising is a relaxing method of discovering what other players know about the business of accumulating points, that their knowledge can be applied to the task of gaining riches. Killing is only necessary to eliminate rivals or people who get in the way, or to gain vast amounts of points (if points are awarded for killing other players).
In a business context, people who aren't Achievers are almost[3] inherently MacLeod "Losers."
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[1] Low dopamine responsivity is diagnosed around 7% of the time as ADD/ADHD. It is so widely prevalent in modern populations, though, that many doctors refuse to recognize, diagnose, or treat for that condition, dismissing it as "a healthy psychological state which just doesn't mesh very well with the expectations of the labor market." However, you will frequently find that someone treated for ADD/ADHD, whether or not it is a real condition, will become a Bartle "Achiever" where they previously were not.
[2] People who have had chronically-low dopamine responsivity their whole lives also tend, more than the median member of the population, to self-identify as either "nerds" or "creatives" (or both.) When you don't derive any internal "rush" from competing with others (whether "doing the sports" or "going into finance" or "making the sale"), you tend to need to "make your own fun"--which leads to such pursuits as programming, science-fiction, and Minecraft; or to painting, writing, composing, et al. There is a reason, besides their market value, that an MBA in a down market will "hustle", while an Illustration-major will work as a barrista.
[3] The "Explorer" play-style/reward-profile gives them the ability to also be "Technocrats" (in your terminology), though.