He's already talking like a Google public relations robot. Google has been trying to substitute ads for content and trying to get people to go along with it. Of course Google can show you a multitude of sites about supplements and maybe 2-3 ads, not 30 ads and a few results (buried by ads.) Just because an ad is "relevant" doesn't mean it's anywhere near the same, financially speaking, for the user. Of course Google can do whatever they like, provided it's legal, but then we have the right to question their motives.
I don't care if this gets down-voted to oblivion by the ever-busy, MV worker bees