You are right, that may not be a fair characterization. The problem I see is how a list of trademarked words becomes blacklisted for use in advertising. I am fine if Germans want to let any word be trademarked, and then sort it out later in the court system. But we have a situation where the trademark list is auto-uploaded to Google and stops the word "hackathon" from being used in ads in Germany, thus a real problem.

In the US, you couldn't trademark the word "Apple" in the food category since it is the term for a group of fruits. It is valid in other categories.

"Bonjour(tm), tu as touché(tm) du doigt un vrai problème durant ton exposé(tm)."

"Hello, you pointed out a real issue during your talk."