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So how do the large, financially successful, restaurant companies like McDonalds etc. fit into this analogy?

Should we be looking to make and sell "cheap fast food" software? What about cooking at home?

I imagine Mcdonalds actually employs a lot of very skilled "chefs" (for want of a better word) who design food that will appeal to the largest cross section of people possible and can be cooked by people on minimum wage.

You could analogize that to developing software that is easy to use, has mass market appeal and is easy to deploy.

The better word may be Food Scientist, or something similar.

Not saying it's a great analogy, but it seems like SaaS would be the McDonalds (scalable, commoditized) whereas bespoke software is the fancy restaurant meal.

It doesn't really seem to hold up though, or say much either way.

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