Like companies like TechCrunch who co-opt words like "disrupt" for their flaccid marketing purposes? The world of TC is the world of wannabes.

If there's one thing TC always wanted for itself but as a section of the peanut gallery they could never have, is an ability to "disrupt" anything. Obviously they needed to turn that inferiority boat into dollars, with Arrington as cartographer for the sailing map.