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I completely agree, but The Chronicle is the higher ed trade magazine. It may be like I saying MMO in a gamer magazine or TDD in a developer's blog.

I just took it as an opportunity to empathise with the people who stare at me blankly when I talk about computer stuff. It would have been nice to have the acronym explained, and given that it's a website they could have used the acronym or abbr elements, but I guess you have to cut them some slack for knowing their audience.

Same here. I've been trained to always define one's acronyms. This case is particularly egregious as the acronym is part of the headline. Seems a missed opportunity to educate new readers.

I agree. Was interested enough to click through and start to read, stopped when I couldn't find a definition.

Defining MOOC on Chronicle is like defining software on HN.

I agree, I was looking for a definition all over the page.