In the context of how others scored I would say 17% is fairly decent as well. However, most Hacker Newsers make up a small percentage of a standard "UK consumer." I thought this number was incredibly low given that most people's interaction with Google would be as the organisation with the stated intent "to organise the world's data" - not as a corporation that makes money from advertising.

With that said, Google & Starbucks have been front and center in the mainstream news a lot lately in the UK with regards to "tax avoidance" claims.

Who is "mocking" anyone here? I think it's a shame, but I agree inevitable that anyone could be so misinformed as to believe that Google is altruistic.