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I know, I was asking the person I replied to, if he thinks ETM is dramatically undercharging. 9->10 is a pretty small difference with a potentially outsized effect on conversion.

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Its not small. Say he gets 1000 customers in a month. That's a thousand dollar difference. Now, say he gets one thousand customers per month. It compounds pretty nicely. Just a dollar.

Always have a version that has what seems like just plain stupidly high pricing. Many people wind up getting the majority of their revenue from such an option.

Ah yeah, I remember that from Patio11's Business of Software talk. I was under the impression that that was mostly for B2B SAAS startups, though, largely due to corporate politics and things like SLA requirements, and just generally not caring a whole lot about money. B2C is a whole different ballgame. If I'm wrong, though, I'd really like to know.

There's also the potential to make this B2B with nutritionists/personal trainers/etc, so your point isn't lost in any case.

Never underestimate someone's behavior of wanting the "best".

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