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Another option is to make the content more compelling. Let's face it - even the NYTimes (which I pay for) has a lot of really poorly written articles, especially in the Tech and Business arenas. It takes a lot of my time to sort through the mess of factually incorrect stuff in order to get good information. In fact, a lot of the reason I pay for the Times is for the commentary - Krugman, Friedman, etc. I would pay more for better journalism.

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Before jumping the fence and start writing for a newspaper I used to believe tech and business information was really bad in newspapers and magazines. Then I became one of the "bad writers". Truth is those articles are not "bad", they are just not written for you. Someone with a deep knowledge of the insides of Washington, or fashion, or the restaurant business will think the same about the politics, lifestyle and dining sections. I read the NYT daily and, honestly, its hard to find a better example of good journalism these days. Yes, of course not everything is Pulitzer-worthy but journalism is not different that any other endeavor. Your average is far from your best.

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