To give some context, I did this as a publicity stunt for SDF and the Tor project. I have no affiliation with either of these, other than being a grateful user. SDF especially can always use more money and users. As opposed to pastebin, SDF lets you have an email account, message other SDF users, use IRC, etc.
As for the $10 reward, yes it is small, but the point is to see whether people can breach any of security, not to offer lots of cash (which I don't have anyway).