I think that when we're including non-technical founders and marketing managers, it waters it down. Not to belittle anyone's achievements on the list, but realistically, you might as well put women working at Geek Squad on here, too, as they're inherently more technical than some of these titles. There's no reason to grasp at straws when it just takes some phone calls and emails to tech companies asking who their all-stars are.
Instead, these lists are almost always done by nomination (as this one was), which means in the end it is just a popularity contest for those who knew about it. Even if you didn't know who that person was, chances are enough people did to get them there in the first place (or worse, it was gamed).
Not a fan of outsourcing your content to whoever can put a name in a hat the most.