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This is perhaps one of the most awesome publicity stunts I've ever seen. I wonder if this type of tactic is going to catch on. Can you imagine if each copy of Wired shipped with 30 days of free wi-fi? Their subscriber count would shoot through the roof!

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entertainment weekly shipped an issue with a full phone inside, a trend i've been hoping for since the first time a blinking LED was included in a cover as a promo.

http://mashable.com/2012/10/02/ew-has-smartphone-inside/

Sounds like a terrible waste of our finite resources, actually.

I agree, but at least they made that issue slightly useful by including a phone.

I am still trying to get my head around talking greeting cards!

It would shoot trough he roof because you get more than what you pay for, and that is not economically sustainable in the long term. It's like saying: Imagine if the price of a new car was $200, they would sell millions!

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