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How does this differ to the 20+ other 'daily deal' sites in Australia? Is there a particular niche you are targeting?

We wanted to make ours more fun for the buyer and have a 'theme'. All our marketing has been aviation themed, such as "fly in for a great deal".

At this stage we kind of went broad, having a bit of everything to see which products sold more. We are a little limited to what our suppliers have at this stage. But the prices are still cheap

That's a neat marketing theme, but I'm unsure how today's deal, a shaped cookie dough press, ties into that theme...

good point. I guess none of the items are really themed. But we could possibly add some themed artwork on the picture?

When someone asks what your competitive advantage is... and your answer is "all our marketing has been aviation themed"... you're in trouble.

You need to find a real competitive advantage if this is going to succeed.

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