When I worked for an enterprise software company close to 15 years ago, there was clear recognition of both IT-as-internal-organization and IT-as-industry, and both people who worked in IT-as-internal-organization and people who worked in the development and support of products in firms in IT-as-industry were widely recognized as working "in IT". AFAICT, that is exactly the same situation as now.
(This shouldn't be surprising, since IT-as-industry is effectively just the outsourced version of IT-as-internal-organization.)